A tablet showroom app designed and managed end-to-end — transforming the dealership floor into an interactive brand experience for the Colorado launch campaign.
Chevrolet Indonesia required an engaging, self-guided way for customers to explore the newly launched Colorado pickup truck at dealerships across Indonesia. Rather than relying solely on sales staff, the brand wanted a tablet-based app that would let customers independently discover the car’s features, photo gallery, specifications, and competitive standing.
Within just a few months of joining Sewells MSXI as a Junior Design Associate, I was identified by my manager for my potential and handed this project to design and manage independently. It became my first experience leading a project end-to-end — from initial interface design through cross-functional collaboration, motion development, and final deployment on both Google Play and the Apple App Store.
This project marked my transition from a junior-level associate to an independent designer and project lead. It was my first full-cycle design experience — blending creative strategy, technical learning, and cross-functional leadership.
| Spec | Colorado | F. Ranger |
|---|---|---|
| Power | 132kW | 147kW |
| Torque | 440Nm | 470Nm |
| Fuel (km/l) | 12.67 | 12.64 |
| Width | 1882mm | 1850mm |
| NCAP | 4 Stars | TBC |
| Infotainment | Nav+BT+USB | BT+USB |
The goal was to translate Chevrolet’s rugged performance identity and premium engineering into a seamless digital experience that felt as bold and confident as the Colorado itself.
The app needed to reflect the car’s refined aesthetic while remaining intuitive enough for any showroom visitor to navigate without assistance. The experience was structured in layers — a branded splash screen leading to the Colorado name reveal, then a clean navigation hub giving users access to a photo gallery, video content, full specifications, and a side-by-side competitor comparison tool.
The comparison feature positioned the Colorado directly against rivals, making it easy for potential buyers to see the vehicle’s advantages across power, torque, fuel economy, safety ratings, and cabin dimensions — without needing a salesperson to guide them.
Having never worked with Adobe Animate before, I had to rapidly upskill to build the app’s animations — including the branded intro sequence and all screen transitions. I immersed myself in research and developed a motion library with consistent, refined transitions.
↳ Developed original motion libraryBuilding and deploying the app for both Android and iOS presented very different technical requirements. For Android, I created the APK file using Adobe Animate and tested it on-device. Apple’s compliance requirements for App Store submission required close collaboration with a dedicated iOS development team.
↳ Cross-team iOS collaborationThe client and wider team were based in Indonesia, meaning all feedback, reviews, and approvals happened remotely through regular video conferences and structured project milestones. I managed the communication flow between design, development, and marketing departments across time zones.
↳ Structured milestone reviewsThe original car photography required significant manipulation — background removal, colour correction, and compositing — before it could be used effectively within the app’s designed layouts. All retouching was done in Photoshop under real production pressure and deadlines.
↳ Full Photoshop compositing workflowJoined Sewells MSXI as a Junior Design Associate. Recognised by my manager within months and assigned to independently lead the Chevrolet Colorado showroom app — my first solo project with real scope and real stakes.
Researched automotive app design conventions, studied the Colorado’s brand identity and positioning in the Indonesian market, and defined the app’s core user flow and navigation structure. Established the chevron-and-gold visual language as the design foundation.
Designed all screens in Adobe Illustrator — splash screen, car name reveal, main navigation hub, gallery view with six camera angles, video, full specifications, and the competitor comparison layouts for five rival trucks.
Retouched and composited all provided car photography in Photoshop — background removal, colour grading, and compositing onto the app backgrounds. Prepared all visual assets across multiple screen states.
Built the full app in Adobe Animate, integrating motion transitions and the branded intro animation sequence. Generated the Android APK file and ran on-device testing on physical hardware. First-time motion design work — delivered a polished result through intensive self-learning.
Collaborated with an external iOS development team to build the Apple version. Managed design handoff, flagged inconsistencies between builds, and coordinated review cycles to ensure visual parity across both platforms.
Conducted regular video conferences with the Chevrolet Indonesia team to present progress, gather feedback, and iterate on both design and content. Managed all communication between internal departments and the client.
Finalised both builds and submitted to Google Play Store and Apple App Store. The app was installed on tablets and deployed across Chevrolet showrooms in Indonesia — turning the dealership floor into a self-guided interactive product experience.
Customers used tablets to explore the vehicle independently — discovering its features interactively, at their own pace.
The prototype app was rolled out across multiple Chevrolet showrooms in Indonesia. Showroom representatives reported greater customer engagement and clearer product understanding, with visitors spending more time with the vehicle specification data than in previous campaigns. Although originally experimental, it became a practical sales support tool embedded in the dealership experience.
The Chevrolet Colorado App taught me how to turn curiosity into capability — a foundation that still shapes the way I lead design teams today.
Originally designed in 2016. Visually refined in 2026.