COLLECTION OF WORK
OQTANE
DELIVERABLES
MAJOR THESIS, RESEARCH REPORT
STUDIO
MA GRAPHIC DESIGN
ROLE
MASTERS CANDIDATE
SERVICES
BRAND IDENTITY & VISUAL DESIGN
Produced as a cinematic advertisement — consistent with my practice as a commercial graphic designer.
[ PROJECT OVERVIEW ]
A motorsport fashion brand built from concept to complete brand identity — where the adrenaline of racing meets the sophistication of style.
Originally designed in 2016 & visually refined in 2026 to align with modern design & UI aesthetics.
Year: 2024
Tools: Adobe Premier Pro, After Effects, Photoshop, Lightroom
An experimental brand idea born from a passion for racing and motorsport
[ AN EXPERIMENTAL BRAND ]
A NEW ERA IN MOTORSPORT FASHION.
OQTANE is a hypothetical motorsport-themed fashion and apparel
brand, created as the major thesis project for my MA in Graphic
Design at the University of Huddersfield.
The project involved researching, conceptualising, and designing a
complete brand from the ground up — one that sits at the
intersection of high-performance motorsport culture and
contemporary fashion.
Born from a personal passion for Formula 1 and the observation of
a genuine gap in the market: the absence of a fashion-forward,
lifestyle-driven brand that authentically speaks to motorsport
enthusiasts beyond team merchandise.
The project spans visual identity, typography, colour systems,
sub-brand architecture, apparel design, packaging, website design,
and marketing — producing a complete, industry-ready brand
system.
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[ VISION ]
DESIGNED FOR THE DRIVEN.
OQTANE was conceived as a premium lifestyle brand — not just an apparel
line. The vision was to create a brand that empowers motorsport enthusiasts
and trendsetters to express their passion through the way they dress,
without compromising on style or quality.
THE NAME
Derived from “octane” — the chemical measure of engine fuel performance
— the name represents high performance, precision, and energy. The
deliberate addition of the letter ‘Q’ adds distinctiveness, modernity, and a
visual identity all its own.
The Q signals: Quality. Quest. Quintessential — a contemporary edge that
implies the brand is about more than motorsports; it’s about pushing into
uncharted territory in fashion.
[ Typography ]
MAKING EMOTION VISIBLE
Logo / Main Font - Yapari Draws from the same lineage as the Porsche wordmark — geometric, precise, luxury-forward.
Heading Font - Montserrat Clean geometric sans-serif. Strong visual impact for headings and titles.
Body Text - Lora A serif font adding elegance and sophistication. Ideal for product descriptions and long-form brand copy
Accelerate your style.
At OQTANE, every piece is meticulously crafted to reflect the adrenaline and precision of motorsport — inspiring individuals to express their unique identities and embrace the thrill of the race.
[ Sub-Brand Architecture ]
Three distinct sub-brands were developed to target different consumer segments within the motorsport lifestyle space — each with its own logo, positioning, and identity.
Paddock Fashion
Casual clothing with motorsport themes — bringing the excitement of the racecourse into daily life. Chic and cosy apparel for fans to showcase their love for motorsports in any setting.
The Grid
Performance gear specialist — gloves, race apparel, and vital equipment for motorsport enthusiasts and professionals. Safety and functionality without sacrificing design.
Bespoke
Upscale clothing and accessories for the affluent consumer. High-end, distinctive items that showcase a love of cars and admiration for exquisite craftsmanship — including the F1-inspired hanger.
NEXT PROJECT
Virtues Signs
COLLECTION OF WORK
© COPYRIGHT 2026