Story
Story
All About My Experiences
2026 · Folio of Lijay
Born and raised in Mumbai. Shaped by the chaos, color, and relentless pace of a city that never sits still. After cutting my teeth across events, entertainment, and digital design for 10+ years — leading teams, steering campaigns, and delivering at pace for 200+ clients — I’ve made the pivot north: a Master’s in Graphic Design at the University of Huddersfield.
Outside the studio, you’ll find me tracking lap times at Silverstone, cataloguing F1 liveries nobody asked to catalogue for, or convincing myself the next side project is the one that changes everything.
[SCROLL DOWN]
[ My Offerings ]
EXPERTISE
AND SKILLS
Rooted in print and brand, expanded into digital and experience. My practice spans campaign to concept — always driven by clarity, always finished to spec.
01
BRAND IDENTITY & VISUAL SYSTEMS
Building marks, palettes, and systems that hold together under pressure.
02
CREATIVE DIRECTION & ART DIRECTION
Leading the vision from brief to board — and keeping it honest all the way through.
03
DIGITAL & PRINT CAMPAIGN DESIGN
From billboard to banner ad — designed to perform at every scale.
04
EVENT VISUALISATION & SETUP DESIGN
Turning venue drawings and concept briefs into photorealistic setups.
05
TEAM LEADERSHIP & WORKFLOW MANAGEMENT
Led a 5-person creative team, cut completion times by 15%, hit 100% on-time
delivery.
Not just a designer — a driver.
07
PRESENTATION & PITCH DECK DESIGN
50+ pitch decks. Multiple industries. One standard: make the room lean forward.
Building
Building Trusts
& Sharing visions
Sharing
[ CLIENTS AND COLLABORATIONS ]
Some of my
Good Friends
Brands, agencies, and event houses across entertainment, corporate, tech, retail, and more.
[EXPERIENCE]
[ MY LOVE STORIES ]
TIMELESS
TALES, MODERN
MOMENTS
The story so far — from East to West, India to the United Kingdom, and wherever else good people are building great things.
VIRTUES MEDIA
2025 - NOW
M.A. GRAPHIC DESIGN
2023 - 2024
[ ENGLAND ]
POSTGRAD CANDIDATE
IDIGITALISE
2022 - 2023
TEAM LEAD – CREATIVE
ACCENTURE IN.
2021 - 2022
SENIOR DESIGN ANALYST & QA
ANTS CREW ENT.
2018 - 2021
SENIOR DESIGNER & VISUALIZER
SPORLOC
2017 - 2017
GRAPHIC DESIGNER & VISUALIZER
COUCH POTATO MEDIA
2016 - 2017
AGENCY EXP. [ INDIA ]
GRAPHIC DESIGNER
SEWELLS MSXI
2016 - 2016
ASSOCIATE – SOLUTIONS (DESIGN)
GLIMPSES
Glimpses of my
visual sandbox
Sandbox
A curated collection of my past projects, personal experiments, side projects, and the work
that doesn’t fit neatly into a client brief — but shows exactly who’s behind the desk.