2026

Creations

Creations

SOME OF MY FEATURED PROJECTS

Chevrolet

Interactive UI/UX

HUDDERSFIELD OPEN MARKET

BRAND CAMPAIGN

HEALING - A MANIFESTO

CINEMATOGRAPHY

OQTANE

OQTANE BRAND IDENTITY

[SCROLL DOWN]

INDUSTRY DOMINATING METRICS

[ LAST UPDATED: APRIL 2026 ]

CREATING UNIQUE EXPERIENCES ACROSS A VARIETY OF INDUSTRIES

200

More Than 200

SATISFIED CLIENTS

400

SPANNING OVER MORE THAN
400 DESIGN PROJECTS

Numbers that back the talk.

Seven years at the wheel. Hundreds of briefs, dozens of industries, and one consistent standard: never ship
work that doesn’t perform. From small-studio brand identities to large-scale event productions for international clients
— the portfolio speaks in results, not just aesthetics.

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Years

From a first brief at Sewells MSXi in 2016 to leading a 5-person creative team — every year added a new gear.

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Industries

Automotive, Real estate, Finance, Construction, Advertising, Events, Jewellery, FMCG. Each one demanding a different visual language. Each one delivered.

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Clients

Brands, agencies, startups, and multinationals. Domestic and international. All expecting more than average. None
disappointed.

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Projects

Pitch decks, event identities, social campaigns, app UI, print systems, and everything in between. The range is the point.

Sir
Lewis
Hamilton

A TRIBUTE TO MY IDOL

SIR LEWIS CARL DAVIDSON HAMILTON

British Formula 1 driver. Seven-time World Champion. The most decorated driver in the history of the sport.

Seven championships. 103 race wins. A career built not just on speed, but on the relentless refusal to be outworked.

Hamilton didn’t just race — he redesigned what the sport could look like, who it could belong to, and what it meant to compete at the highest level with purpose.

For Lijay, the parallel runs deep. Design is not decoration — it’s performance. Every project is a qualifying lap. Every brand system is a race strategy. You either build something that wins, or you go back to the drawing board.


“Still I Rise.”

A design approach led by curiosity, emotion, and empathy.
All work created is crafted to be intuitive, meaningful, and built to last
— much like the legacy it draws inspiration from.

Read My Story

COLLECTION OF WORK

CHEVROLET INDONESIA

DELIVERABLES

APPLICATION DESIGN

STUDIO

SEWELLS MSXi

ROLE

DESIGN ASSOCIATE

SERVICES

UI / UX, ANIMATIONS

[ CAREER DEFINING MILESTONE ]

This project marked my transition from a junior level
associate to an independent designer.

While the visual style reflects early-stage design
sensibilities back when I started designing, it remains
an important part of my learning journey.

Originally designed in 2016 & visually refined in 2026
to align with modern design & UI aesthetics.

Year:2016
Tools:Illustrator, Photoshop, Animate
Platform:Android / iOS

[ PRODUCT VISION ]

The goal was to translate Chevrolet’s rugged performance and modern design into a seamless digital experience. The app needed to reflect both the refined style and powerful engineering of the Colorado, giving customers a deeper connection through visuals and interactivity without requiring constant guidance from showroom staff

[ CHALLENGES & COLLABORATIONS ]

• First-time motion integration with Adobe Animate &,
developing motion library with refined transitions.
• Multi-platform (Android/iOS) deployment, collaborating
with iOS devs for Apple Store compliance.
• Remote cross-department communication with regular
review calls, shared milestones via project dashboards.


As the project’s design lead, I coordinated between design,
development, and marketing teams in Indonesia.
I managed review cycles, app builds, and cross-platform
testing—ensuring the interface translated seamlessly from
Android APKs to Apple builds.

CONTACT FORM